You hired
exceptional leaders.
Now lead
exceptionally together.
OnyxUnlocks brings together executive coaching, strategic consulting, workshops, assessments, and proprietary software to eliminate execution drag, accelerate growth, and unlock the potential already inside your people.
Your repeatable engine for
exponential value creation.
Power your Strategy, People, and Operations with a unified, high-stakes value creation system — from individual talent to total organizational scale.
PERSONAL CLARITY & CAPABILITY
Strengths awareness, coaching, executive readiness, and leadership identity that make every leader more effective in their unique role.
ALIGNMENT & SHARED DIRECTION
Facilitated workshops, shared language, and strategic alignment that turn capable individuals into high-performing, cohesive leadership teams.
SYSTEMS & SCALABLE IMPACT
Execution infrastructure, cadence, and platform tools that embed performance into the fabric of how the whole organization operates and grows.
Services
What We Do
Every engagement is built around clarity first — what you're solving, who you're solving it for, and the right system to get there.
The result: A senior leadership team with shared identity, strategic clarity, and the coaching to make it permanent — not just a workshop memory.
Assessment creates self-awareness. Facilitation creates alignment. Coaching creates the sustained behavioral change that compounds across the organization.
Most Popular Engagements
Two high-impact entry points that
work across every audience we serve.
Whether you lead a team, run a business, or are navigating your next level — these two engagements are where most transformations begin.
Strengths-to-Strategy
A single facilitated session that moves your team from capable individuals to a strategically aligned leadership unit. Choose the focus that fits your team's greatest need — or combine both for the full transformation.
Strengths Workshop
A people-focused CliftonStrengths® deep-dive that builds team self-awareness, shared language, and the trust to deploy individual talent toward collective goals.
Strategy Workshop
A structured strategic planning session powered by RapidClarity diagnostics — producing aligned 30–60–90 day priorities your whole team can execute against.
Strengths + Strategy Combined
The full Strengths-to-Strategy experience — connecting who your people are to what your organization needs to accomplish next. The most complete team alignment engagement we offer.
The 1-on-1 Accelerator
For leaders at an inflection point who need focused, intense development — not generic coaching. Justin or Brandy works directly with you over 3–6 months in high-stakes, fast-paced environments where the cost of not growing is measured in real organizational outcomes.
Small business owners ready to jump from operator to leader
Scaling their results without scaling their personal bottleneck. Building the next level of leadership capacity to match the next level of ambition.
Leaders newly promoted into roles that outpace their current experience
Accelerating readiness and confidence before the window closes — so the organization doesn't pay the cost of a slow integration.
Executives who are capacity-constrained and need focused development
Senior leaders who can't access the high-quality, personalized attention they need to grow professionally and advance the organization.
We work on leadership EQ, strategic clarity, decision-making under complexity, and the specific development edges that are holding results back. Highly personalized. No programs. Just applied development in context.
Our Philosophy
We build high-trust, high-performing leaders and teams that create real value, make meaningful impact, and genuinely care for each other.
We believe the organizations worth building are the ones where exceptional performance and genuine humanity reinforce each other — not compete. People who are seen, equipped, and aligned don't just perform better, they build something worth being a part of.
Tools That Power The Work
Assessment Insight Platforms for
Leaders, Coaches, and Consultants
Our proprietary platforms extend the value of every engagement — giving leadership teams ongoing visibility into strengths, team dynamics, and strategic readiness.
Strengthology Insights
High Performance Platform
PROPRIETARY PLATFORMFor Leadership Teams & Organizations
Give your leaders a platform they'll actually use between workshops — team dashboards, collaboration maps, and individual strength profiles that stay visible and actionable.
For Coaches & Consultants
Add CliftonStrengths® to your practice offer. Deliver team dashboards, individual profiles, and data-driven workshops that differentiate your services and deepen client engagement.
RapidClarity
Strategic Assessment Platform
PROPRIETARY PLATFORMFor Senior Leadership Teams
Run structured assessments that give leadership shared strategic visibility in 30 to 90 minutes — before an offsite, at the start of a planning cycle, or when a new leader joins the team.
For Coaches & Consultants
Build custom branded assessments, run structured discovery, and deliver immediate insights your clients act on. Cut discovery time in half — and charge for the diagnostic.
ABOUT ONYXUNLOCKS
45+ years of Leadership
OnyxUnlocks was founded by two operators who've sat in C-suite chairs, built companies, and navigated the exact challenges our clients face. We don't theorize about execution — we've lived it across enterprise strategy, product leadership, global growth, and consulting at scale.
Our core operating principle: Love People. Create Value. Everything we build — from our workshops to our proprietary software platforms — is designed to unlock what's already inside the people we work with.
Justin McCullough
CEO & CO-FOUNDER
$3B growth catalyst, strategist and go-to-market expert with 30+ years in executive and leadership roles. Creator of the Clarity Execution System™ and co-creator of RapidClarity. Former VP E-Commerce, Capital One. Global Product Leader, CBRE. Chief Product Officer, FSG Smart Buildings.
TOP 5 CLIFTONSTRENGTHS®
Brandy Schade
COO & CO-FOUNDER
Specialist in strengths-based leadership development, team alignment, and consulting practice design. Co-creator of RapidClarity and the Strengthology Insights platform. Leads all client delivery across workshops, coaching, and the RapidClarity partner program.
TOP 5 CLIFTONSTRENGTHS®
Trevor Schade
MANAGING DIRECTOR
Specializes in business strategy coaching, organization culture, serial entrepreneurship, real estate wealth advising and keynote speaking. Head of Executive Partnerships Executive Pivots. CEO/President Inspired Foundations
TOP 5 CLIFTONSTRENGTHS®
CONNECT WITH US
Successfully Navigate Your Next
Most Important Challenge,
Opportunity, or Goal
Every engagement starts with a conversation. Tell us what you're navigating and we look forward to collaborating.
Justin McCullough
CEO & CO-FOUNDER
Brandy Schade
COO & CO-FOUNDER
Trevor Schade
MANAGING DIRECTOR