For Leaders Facing High-Stakes Strategic Initiatives

Turn Team Strengths Into a Strategic Force Multiplier

When team strengths align with strategy, impact is

exponential. Our proven frameworks rapidly deploy your leadership team's capabilities for breakthrough execution—at the pace your initiative demands.

$3B+

IN ECONOMIC IMPACT

Our proprietary Strengths-to-Strategy frameworks have aligned leadership teams at Fortune 500 companies—creating exponential impact through rapid capability deployment that transforms execution velocity.

Misaligned Teams Move Slowly. Aligned Teams Create Exponential Impact.

WITHOUT ALIGNMENT

Your talented team debates endlessly.Decisions drag. Your window closes while competitors move faster with less capability.

WITH STRATEGIC ALIGNMENT

Your team becomes a force multiplier. Execution accelerates. You achieve breakthrough results at unprecedented pace.

We've Lived the Pressure You're Facing

As former C-suite operators who've led high-stakes strategic initiatives, we understand what you're up against. We built proprietary frameworks that align team strengths to strategic requirements—because we needed them ourselves when leading transformations at Fortune 500 companies.

Justin McCullough

CEO & Founder

Business strategy consultant and positioning expert with 30+ years of C-suite experience. Creator of the Clarity Operating System™ and $3B growth catalyst across Fortune 500 companies. Former VP at Capital One and Global Product Executive at CBRE. Specializes in helping $50M-$500M companies eliminate execution drag through systematic strengths deployment.

CliftonStrengths: Strategic® | Command® | Activator® | Achiever® | Focus®

Brandy Schade, MS

COO & Founder

Gallup® Certified Executive Coach and high-performance leadership consultant.Former CEO/President of Strengthology Leadership Consulting and SVP of Operations, People & Culture at Intrusion. Specializes in translating individual strengths into strategic team deployment for operational excellence and breakthrough execution.

CliftonStrengths: Achiever® | Learner® | Relator® | Consistency® | Discipline®

30+

$3B+

Years C-Suite Experience

Economic Impact

$50M-$500M

Company Focus

30+

Years C-Suite Experience

$3B+

Economic Impact

$50M-$500M

Company Focus

OUR PROVEN ALIGNMENT PROCESS

A Systematic Approach to Strategic Team Alignment

Our structured process deploys your team's capabilities strategically, establishing the execution rhythm and clarity your initiative requires.

1

Diagnostic Assessment

We assess each leader's capabilities and map them to your strategic initiative—identifying where alignment gaps

create execution risk.

2

Strategic Alignment

We facilitate focused sessions where your team establishes clear capability deployment, execution protocols, and strategic priorities.

3

Execution Plan

You receive a comprehensive impact plan with clear ownership, milestones, and the execution rhythm needed to deliver your strategic initiative.

What Strategic Alignment Delivers

When your leadership team's capabilities align with your strategic requirements, execution changes fundamentally. Decisions move faster. Ownership is clear. Your initiative gains the momentum it needs.

  • Each leader deployed strategically based on actual capabilities

  • Execution rhythm that prevents misalignment and delays

  • Clear decision-making protocols that eliminate bottlenecks

  • Defined ownership that drives accountability

  • Measurable progress against strategic milestones

This is what happens when you establish strategic alignment before you execute—not during.

Assess Fit for Your Strategic Initiative

Request a qualification call to determine if our Strengths-to-Strategy alignment process is right for your leadership team and strategic requirements.

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Dallas, Texas